One PR expert is baffled by the McDonald's ad. And now this McDonald's ad, which appeared on subway trains in the Boston area. ![]() ![]() Nabisco has received complaints about a Wheat Thins spot featuring a puppet who is so obsessed with the savory crackers that it must be tied in a straitjacket by mental health workers. A recent Ford ad in India depicted sexy women tied up in the back of a Ford Figo. The public relations blunder comes at a time other big-name brands have made similar PR miscues. "The worst possible situation is if someone in an emotional crisis were to see that image and call that number," says Bob Carolla, spokesman for the National Alliance on Mental Illness. A recording asks consumers if they want to share an "experience" that they had at a McDonald's restaurant. ![]() ![]() Worst of all: The ad includes a toll-free phone number that connects consumers to McDonald's customer satisfaction line. The headline in the ad states: "You're not alone." But the small print underneath says, "Millions of people love the Big Mac." Following consumer complaints, a regional ad for its Big Mac that parodies mental illness - featuring a familiar photo of a woman who appears to be crying with her head in her hand - has been yanked by the fast-food giant from Massachusetts Bay Transportation Authority subway trains.
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